A youthful david coulthard with the late, great sir stirling moss attended the 2006 launch of the first pole position fragrance at superdrug’s flagship store on oxford street, london.
the press were out in force as dc arrived in a mercedes supercar worth £500,000.
2007
IN 2007 THE POLE POSITION LOGO WAS FEATURED ON RACING HELMETS, CARS AND SUPPORT VEHICLES IN EVERY UK SERIES FROM F1 TO GRASS ROUTE SEAT CUPRA CUP.
PICTURED IS F1 LEGEND DAVID COULTHARD OF RED BULL AND JAMES THOMPSON OF ALFA ROMEO
2007
POLE POSITION LAUNCHES 100ML FRAGRANCE WITH DAVID COULTHARD IN BERLIN WITH OVER 1M OF SUPERCARS AND AN ASTON MARTIN DB9 RACE CAR.
THE FRAGRANCE WAS LISTED IN 0VER 3,000 ROSSMANN STORES ACROSS GERMANY.
2008
the pole position limited edition winners watch launches at the autosport show in birmingham.
THEse beautiful swiss made time pieces came with a black, red and white dial.
2009
in 2009 the fragrance shop was issued the licence to produce the pole position fragrance for the uk and eu.
hundreds of thousands of bottles and gift sets were sold during this period
2010
THIS IS HOW WE LOOKED IN 2010.
LOOK OUT FOR A NEW BOTTLE AND PACK IN 2020.
SAME GREAT FRAGRANCE.
2020
AFTER MANY SUCCESSFUL YEARS, THE POLE POSITION BRAND IS BACK IN THE HANDS OF THE ORIGINAL FOUNDER.
